Beverly & Brilliance (“we”, “us”, “our”) is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit or make a purchase from www.beverlyandbrilliance.com (the “Site”). By using our Site, you consent to the practices described in this Privacy Policy.

1. Personal Information We Collect

When you visit or interact with our Site, we may collect the following categories of personal information:

a) Device Information

Examples include:

• Web browser type and version
• IP address
• Time zone
• Cookie data
• Pages or products viewed
• Search terms
• Interaction behavior on the Site

Purpose:

• To load and display the Site accurately
• To analyze Site usage and improve performance

Source:

• Collected automatically through cookies, log files, pixels, tags, and similar technologies

Disclosure:

• Shared with our e-commerce platform and analytics partners (such as Shopify)

b) Order Information

Examples include:

• Full name
• Billing and shipping address
• Payment information (processed securely by third-party payment processors)
• Email address
• Phone number

Purpose:

• To process and fulfill your order
• To process payments
• To arrange shipping and delivery
• To communicate with you regarding your order
• To screen orders for fraud or security risks
• To provide invoices, confirmations, and customer service

Source:

• Collected directly from you

Disclosure:

• Shared with Shopify, payment processors, shipping providers, and fraud-prevention services as required

c) Customer Support Information

Purpose:

• To respond to inquiries, requests, or concerns

Source:

• Collected directly from you via email, contact forms, or other communication channels

2. Minors

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe that a minor has provided us with personal information, please contact us immediately to request deletion.

3. How We Use Your Personal Information

We use your personal information to:

• Operate and maintain our Site
• Fulfill and manage orders
• Process payments securely
• Arrange shipping and delivery
• Communicate order updates and customer service responses
• Improve our products, services, and website experience
• Send marketing communications (where consent has been provided)
• Prevent fraud and ensure platform security

4. Sharing Personal Information

We share your personal information only when necessary to operate our business and fulfill our obligations. This includes sharing information with:

• E-commerce platform providers (e.g., Shopify)
• Payment processors
• Shipping and logistics partners
• Fraud prevention and security services
• Marketing and analytics providers

We may also disclose personal information if required to comply with legal obligations, respond to lawful requests, or protect our rights.

5. Behavioral Advertising & Analytics

We may use your personal information to provide personalized advertisements and marketing communications.

Examples include:

• Google Analytics to understand how customers use our Site
• Advertising partners who may use cookies or similar technologies

You may opt out of targeted advertising via:

• Google Ads Settings:
• Facebook Ad Preferences:
• Bing Ads

For more information, visit:

6. Cookies

Cookies help us enhance your browsing experience by remembering preferences and analyzing traffic.You may choose to accept or decline cookies through your
browser settings. Please note that disabling cookies may limit certain features of the Site.

7. Lawful Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal information under the following lawful bases:

• Your consent
• Performance of a contract
• Compliance with legal obligations
• Protection of vital interests
• Legitimate business interests that do not override your rights

8. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. You may request deletion of your personal information at any time.

9. Automated Decision-Making

We may use limited automated systems for fraud prevention and transaction security. These systems do not have a legal or significant effect on you.

10. International Transfers

Your information may be stored or processed outside your country of residence, including in jurisdictions that may have different data protection laws. By using our Site, you consent to such transfers.

11. Security

We implement appropriate technical and organizational measures to protect your personal information, including secure servers, restricted access, and SSL encryption for sensitive data.

12. Your Rights

Depending on your location, you may have the right to:

• your personal information
• Request correction or deletion
• Object to processing
• Withdraw consent
• File a complaint with a data protection authority

13. Contact Us

For questions, concerns, or privacy-related requests, please contact us: Email: beverlybrilliance@gmail.com